I have been a huge fan of Ms. Pam Pastor Editor of 2bU and Super of Philippine Daily Inquirer . Aside from the fact that she is a “true person” , she is a great writer. When I was called for an interview, I almost fell off my chair… Here is the article that came out yesterday. I love to share it with you guys.
Get ready to raid this Closet
By Pam Pastor
Last updated 07:54pm (Mla time) 07/17/2007
MANILA, Philippines—Irene’s Closet is one secret every fashion-loving Pinay knows about.
For several years now, girls have been raiding her closet, from the one she first put up in her house in Palm Village and the little store she opened in the same village to her first space in Rockwell Power Plant Mall.
Her choice vintage finds have become great additions to the wardrobes of many Filipinas, and the whimsical accessories she designs and makes with her own hands have been featured prominently in the pages of the country’s glossies.
Irene’s creative juices just keep flowing. Showing no signs of stopping, she continues to explore her passion for fashion and all things pretty in her new space at Rockwell’s Archaeology wing, which was launched just last month.
“I am happy and totally ecstatic to be part of a haven of young independent Filipino designers and retailers personally handpicked by Rockwell Power Plant,” says Irene Pineda, proprietor.
And she has earned her spot there with her creations—from summer cuffs and crocheted necklaces that many have copied, to her one-of-a-kind neck- and head-pieces.
Irene recently introduced Coochi Lala, her new line of clothes.
“The sole purpose of Coochi Lala is to reinvent, recreate and reconstruct pre-loved items. Each piece is uniquely created, designed and handcrafted,” she explains.
The clothes do look and feel more like works of art, and the brand still fits what Irene’s Closet originally set out to do—to offer wardrobe additions to people who love “things that are not mass-produced or mass-marketed.”
Irene believes that’s where the attraction is.Irene also continues to carry her accessories line—her charm bracelets are adorable. She also collaborated with I Love You Store and produced graffiti kung-fu shoes inspired by the need for self-expression. She feels that her partnership with I Love You Store is a natural one, because of their shared love for vintage fashion and art.
The red kung-fu shoes Irene designed is embellished with elements that represent her craft, her light, travel and feeling lost in a fast-moving world.
Raiding Irene’s Closet is like raiding your best friend’s wardrobe—if your best friend has a flair for art and an eye for one-of-a-kind goodies.
Trust us, this is not just a closet. It’s a treasure trove.
Visit Irene’s Closet at R2 level, Archaeology Rockwell Power Plant Mall, Makati. Operating hours are 11 a.m.-9 p.m., Mondays-Thursdays and Sundays; 11 a.m.-10 p.m., Fridays and Saturdays. Call 8961058 or e-mail email@example.com.